Everyone wants to look good in swimwear. And get those instagrammable pictures in the sun, sand and beaches.
But most swimwear is created for the ‘average’ body, and while we can get our wardrobes stitched and customized – this is the first time that bespoke and made to order swimwear is available.
Thanrei Raising is a talented designer from the north east, who now creates made-to-order swimwear for her clients.
“Swimwear and beachwear are some of the most revealing of outfits, and everyone wants to look their best” says Thanrei Raising. “But of the shelf and readymade options do not fit everyones’s body. We create swimwear and beachwear that complements the body, and also is according to each person’s requirements. Often we also have special requests like the whole family wanting a particular pattern or color of beachwear for their holiday”.
Global Swimwear Market Size was valued at USD 21.43 billion in 2021, and it is expected to reach a value of USD 30.5 billion by 2028, at a CAGR of 5.8% over the forecast period (2022-2028). The swimwear market is being driven by the rising rate of global population and product innovation to meet the need for specialized clothes for water activities and vacations by the pool or beach. It is expected that consumers will acquire various types of swimsuit goods based on their comfort, activities, and fashion appeal as a result of rapid changes in fashion trends and a rise in disposable money. Women from many cultures are becoming more and more interested in designer swimwear that enhances the slimming effect and gives value-added features such as practical cuts and fashionable designs. The growth of the spa and beauty sectors as well as rising female demand for specialty swimwear are in part driving the swimwear and beachwear market.
The growing interest in fitness and health has also led to a boom in the demand for swimwear. However swimwear available off the shelf often does not satisfy the body shapes and requirements of different body types.
“We make swimwear using a variety of materials, including polyester, nylon and spandex” says Thanrei Raising. “One has to choose the fabric and the cut that the individual is comfortable with. Also for instance, if you are swimming just on an occasion – or once or twice a week – you may like a U back costume. At ThanreiRaising we also offer semi covered or full covered costumes, in case you are looking for something more modest”.
Thanrei Raising can be reached in Bangalore at +91 9739581417.
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