In the mid 1990s, Beto Perez forgot his tape of aerobics music for a class he was teaching. He went to his car, listened to music – consisting of non-traditional salsa and merengue music – and improvised a class using this non-traditional aerobics music. After finding initial success in Colombia, he moved to the United States in 2001, where he teamed up with cofounder Alberto Perlman and a childhood friend, COO Alberto Aghion. The trio produced a demo reel, and the concept was discovered and licensed by a company called Fitness Quest to create a direct marketing campaign and a line of home videos.
Hear his story. How he began. The trials and challenges. Creating a fitness empire. And how to be a good Zumba instructor!
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