Diabetes is a PANDEMIC in India. But the Sugar Association wants people to consume MORE!


The Indian Sugar Mills Association (ISMA), has launched its knowledge portal ‘’. The portal, the first-of-its-kind in the country, seeks to be a source of complete information on sugar to the consumer.

According to ISMA “There is absolutely no scientific evidence or any research paper which concludes or establishes that consumption of sugar in itself leads to any particular disease, even like diabetes or dental caries.”

According to ISMA, the per capita sugar consumption in India of only 19 kilos per person per year, is much lower than the world average of 23 kilos.

Incidentally, The link between sugar and bad health is a known fact, but new studies continue to confirm that added sugars are the biggest causes diabetes and obesity. Sugar is also linked to the top two killers, heart disease and cancer.

The number of people with diabetes in India has increased from 26 million in 1990 to 65 million in 2016. According to the 2019 National Diabetes and Diabetic Retinopathy Survey report released by the Ministry of Health and Family Welfare, the prevalence was found to be 11.8% in people over the age of 50.

India has an estimated 77 million people with diabetes, which makes it the second most affected in the world, after China. One in six people (17%) in the world with diabetes is from India.(India’s population as calculated in October 2018 was about 17.5% of the global total.) The number is projected to grow by 2045 to become 134 million per the International Diabetes Federation.

Do you think Indians should eat more sugar? Comment below!

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