You may believe as a small business owner that branding is something best left to the Apples, Googles, and McDonalds of the world. However, the truth is that branding your company is something you should consider if you run a business, regardless of how big (or small!) it is.
Larger businesses have more money available to invest in branding. However, you can create a solid branding strategy from scratch without having a bank account that would cost a fortune. There are many things you can do to make your company stand out, attract customers, and leave a lasting impression without going overboard with your spending. Let’s look at six branding tactics that will help you grow your SMEs.
SMEs and Branding
Define Your Brand Identity –A logo on your website is only one aspect of branding. Your brand represents who you are as a business; it encompasses your principles and goals, how you handle clients, and the aesthetic of your visual assets. Therefore, before you can move forward with the more tactical elements in your branding strategy (like developing your logo), you ought to take some time to become really clear on who you are as a company, or, in other words, your brand identity.
Identify Your Target Customers –
Spend some time defining your ideal client. They, who? What is their age? What level of education and income do they possess? Do they mostly belong to one gender? What qualities do they want in the businesses they work with? What is important to them? When and why would they need to use your products or services? Knowing your target market can help you develop a branding plan that will help you connect with the consumers you want to work with most effectively.
Craft A Visual Brand Identity –
Any visual representation of your brand, including your logo, business cards, and website, should accurately convey your brand’s mission, personality, and origin story. Utilizing a design expert’s skills is another smart move. Beyond just creating the specific visual components of your brand, a professional can also help you coordinate your brand’s color scheme and create the visual language needed for your brand guidelines or visual identity, allowing you to be consistent with your brand messaging among all marketing and communication channels.
What is your USP? –
Be familiar with your Unique Selling Proposition (USP) and your Strong Selling Points (SSP) in terms of your brand and its messaging (SSPs). The price might be the USP for an online accounting firm that doesn’t have a physical location. A client’s ability to remain updated with their bookkeeping may be aided by the SSPs’ competence, customer service, and user interface. The development of your USP also requires a thorough analysis of your competition.
User-Friendly Payment Platform –
Giving your clients access to a transactional system that is dependable, user-friendly, safe, and offers a straightforward means of checkout is quite vital. Say that simplifying your transactions with Paypal or Stripe helps to make up for the ideal toolbox of payment options supplying payment flexibility. It very effectively shows the trustworthiness of your brand, gives you flexibility in your billing workflow, and provides the finest booking experience for your customers, all of which may be readily turned into an excellent user experience!
Maintain and Track Your Social Media Presence –
As an SME, the fastest, cheapest, and most efficient way to garner brand identification is through an active presence on social media. If you only have a Twitter profile, you may want to think about creating one on other platforms now. The majority of your audience is on Facebook, Instagram, and Snapchat, so head there right now. Make sure the brand’s style, feel, and message are consistent as you create social profiles on different platforms. The audience will become confused if you don’t, and the brand identity you are developing will be diluted.
Kickstart Your Branding Journey!
With their attempts to grow their brands, small businesses and new companies can benefit from the use of these powerful techniques. With a tiny budget, it may seem impossible to establish a name for yourself, but as a small business owner or an entrepreneur, you have the power to decide how to allocate your resources to ensure that nothing is wasted.
Effective branding for your company doesn’t have to cost a fortune. All you need is some creativity and good, old-fashioned hard work. The only thing left to do is to brand your small business now that you know how to do it successfully (and affordably!). Get your story out there and start branding!