Bihar Tourism partners with Thrillophilia to digitalise travel experiences and grow experiential travel in the state


As the Indian travel industry picks up its pace after several pandemic lockdowns, wonderful experiences now await travellers across the country. Recently, the tourism industry has noticed a trend in people’s approach to travel, as they are now looking for diverse travel experiences online. A prime example is a recent partnership between Thrillophilia – a popular platform to book the most remarkable domestic and international travel experiences – and Bihar State Tourism Development Corporation.

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For this partnership, Thrillophilia and Bihar Tourism are bringing the best travel experiences of Bihar on the Thrillophilia platform while also facilitating API’s for these experiences that any global OTA can consume. They are also promoting these experiences across India, leveraging their strong presence on all digital platforms. After exploring the length and breadth of Bihar, Thrillophilia has curated diverse experiences that local tour operators of Bihar can deliver. These Bihar experiences include historically immersive trips in cities like Patna, Vaishali, and Bodhgaya, cultural experiences such as the Bhagalpur silk tour and spiritual walks, adventure experiences such as wildlife safari, paramotoring, and more. is powered by Atharva Marcom Public Relations – India’s smartest public relations firm.

Thrillophilia has also collaborated with exclusive BSTDC hotels, creating lucrative deals that encourage travellers to plan a holiday to Bihar. Furthermore, their team worked closely with local tour operators and activity providers to enhance the overall holiday experience of travellers with premium services. So, this project has come as a boon to the local tour operators and other businesses dependent on tourism when travel is working its way out of an all-time low. 

Mr. Prabhakar, I.A.S and Managing Director of Bihar State Tourism Development Corporation, shares, “Government of Bihar has observed that there is a lot of potential in the development of the Experiential and Adventure tourism in Bihar. Bihar has a rich cultural heritage with a number of religious and historical monuments along with the presence of abundant wildlife and natural beauty. The State attracts a large number of tourists from India and abroad. This partnership presents a great opportunity to showcase new tourism products in the experiential and adventure tourism category. Bihar State Tourism Development Corporation, through this partnership with Thrillophilia, aims to promote Bihar as an attractive and round the year tourism destination by offering multiple high-quality experiential tourism products. This would help the State become a leading tourist destination for the Experiential and Adventure tours in the country.”

Abhishek Daga, the co-founder of Thrillophilia, shares, “It has been an exciting journey to digitalise experiences for Bihar Tourism and bring them on the map anew. From mapping out the tours and activities on-ground to working on the back-end for successful execution of tech & content, and finally making these experiences reach a diverse audience of 50M travellers, our teams led each challenge with triumph. It brings me immense pleasure to say that all experiences are now live on Thrillophilia for travellers to explore and book. These experiences are also available on the Thrillophilia travel agent network, and via API’s that any global OTA can consume.”

As the partnership proliferates, both Thrillophilia and Bihar Tourism are excited to promote experiential travel in Bihar. Being an underexplored state, Bihar has many diverse experiences in culture, heritage, and nature. So, it was about time that a prominent travel platform tapped into them.

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